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SWOT Analysis Strengths: Bajaj is a well established blur trope in the sea scooter part. Bajaj Auto is a cost-effective producer in the two wheeler marketplace. It has a wide market quiver by in the scooter fraction of the two-wheeler industry. This acts as a cushion for the company in their efforts of foraying into the motorbike department. Bajaj has established a wide distribution network for the scooter segment which allow favor them in their efforts in the bike segment. Marketing has been a strength for Bajaj since inception. Weaknesses: Bajaj has become a generic name associated with the scooters and that call for to be changed in the minds of the consumers before it could acquit a capital success in the motorcycle segment. Bajaj is subject on its outside counterparts for technological support. This needs to be intercommunicate as it aptitude be crucial when the foreign players show the Indian market directly.

Opportunities: The motorcycle segment is expected to uprise at a considerable rate and this would provide a good hazard for Bajaj Auto to increase its market divvy up in this segment. Kawasaki of Japan, when it comes to India, scum bag help Bajaj enhance its increase portfolio in the motorcycle segment as Kawasaki plans to use Bajajs manufacturing home base for its global operations. Threats: The market share in the scooter segment has taken a tanning from TVS Suzukis entry into this segment. Entry of multinational companies, especially Chinese ones, in the motorcycle segment expiry stiffen the competition and will hamp er the efforts of Bajaj to establish itself ! in the motorcycle segmentIf you want to get a full essay, identify it on our website: BestEssayCheap.com

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