Celebrity

INNOVATIVE BRANDING STRATEGY unfledged initiatives A film towards a better way of brand building DEVI PREMNATH lecturer Sree Narayana Guru ground Of commission Studies devishakhith@gmail.com supple # 9894069046 BALACHANDRAN.S Lecturer Sree Narayana Guru Institute Of Management Studies Mobile # 9994133117 balachandran.srit@gmail.com Abstract The drastic change in the climatical judicial admission , Global warming the blame is on developed and develop countries who are in the race of emergence and industrialization. The rescue humans pleads for a gullible world for a sustained and salubrious environment. The thrust to ma intain a putting surface world has right off come upon the companies. The green initiatives is a modern concept which has got its nucleus in almost all(prenominal) the functions of management like exertion , market, human resource etc.

People give a muckle of respect and cull using the products of the companies who have an eco friendly attempt in their business. brand is one such area where the nuances of green is now apply more for positioning the product in the market . The hold dear of such environmental initiatives, extend beyond the aspects of social responsibility, and scour further beyond simp le advertize tag lines, and present a compe! titive opportunity for twain eyeshade and fall into place line growth, brand differentiation and - wedded consumer expectations - increased profitability. This writing tries to bring out the relationship surrounded by the top 25 green brands and the brand loyalty index. Keywords : discolor initiatives, branding brand loyalty index, environment WHAT IS GREEN MARKETING Green marketing refers to the process of selling products and/or services found on their environmental benefits. Such a product or service...If you require to get a full essay, order it on our website: BestEssayCheap.com

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